For Grant Projects & Consortiums

How we support you before or during a grant project.

Starting market- and business readiness activities earlier rather than later is key. Whilst many grant calls put much emphasis on your technology readiness level (TRL), it's easy to forget that TRL is a method for defining the maturity of a technological solution in relation to the intended market. Therefore, in order to argue one's TRL, one must also understand its market(s) - which is why market research is a key activity before and during grant projects. Market research is an iterative and continuous process, and will steer, not only your business activities, but also your R&D throughout the project and beyond. Furthermore, evaluators for many grants put significant weight on testing your understanding of your innovation's commercial potential, market- and business readiness, planned business development activities, and more, so performing and planning for business development activities are imperative.

As you are well-aware of: a peer-reviewed scientific article, based on scientific proof, is much more credible than a mere scientific hypothesis. Same goes with commercialisation. A grant evaluator will favour applications and project findings that have some credible validation behind statements surrounding things like commercial potential, business outlook, and market risks.

At Myrtleed Innovation, we get excited about the prospect of supporting you and your team with market intelligence and business planning activities - not only to help you succeed in securing grants but also by being part of your grant project, either as a consortium member or as a subcontractor. A strong market- and business foundation together with a feasible business development plan and the personnel to execute those plans are often the key differentiators for successful grant applications and project results.