Market intelligence for research and innovation
At Myrtleed Innovation, we understand the significance of knowing your market(s), their relevant industry's structures, and true stakeholders. Gathering credible and substantial market insights is the catalyst for commercialising break-through science as it has direct influence on research & development (R&D) activities, business- & investor readiness, grant application success, and much more. However, we also know that for research and early-stage innovations it can be difficult to collect this information and requires much more than just turning to a Google search, a broad market report, or the convenience of ChatGPT. This is why we have specialised in market intelligence specifically for research, new technologies and innovations, to help bring science out of the lab and into the world.
Founder & CEO
What is a market intelligence report?
A Myrtleed Innovation market intelligence project is delivered to you as a market intelligence report and serves as the backbone of all our other services. Our market intelligence reports consist of the most essential components and insights to build a credible business case for your innovation, whether you are at the earliest stages of commercialisation or already have some knowledge of your market(s). The goal of our work is to give you a better overview of market opportunities and key market information (such as needs, adoption criteria, and more) and risks, identify stakeholders, state-of-the-art and competition, and give you a solid foundation to build your business on.
Why market intelligence?
As you already know, raising money is crucial for R&D and often the simplest way to secure funding is through national- and European research and innovation grants in combination with investor capital. We see many brilliant researchers presenting the novelty and scientific significance of their research results effortlessly, but the practical bottleneck is often proving market- & business readiness. Whilst many commercialisation-focused grants, such as through European Innovation Council (EIC) Pathfinder, Transition or Accelerator, ask for work packages or activities related to market- and business readiness, evaluators want to see that your current understanding about your commercial potential has validity and can be proved. You need to show that you have identified markets and possess key information about those markets that justify the excellence and impact of your technology. Furthermore, by identifying true stakeholders early-on, you can unlock collaborations to validate your technology in relevant environments or build strong consortiums or even achieve early sales traction. And finally, if you are looking for an investment, a requirement for serious investors is that you can clearly explain who your market is or might be, your specific value proposition to that market, how you compare to state-of-the-art, the potential market size, and much more.
Read more about the significance of market intelligence here →Why Myrtleed Innovation?
Over the past two years, Myrtleed Innovation has delivered market intelligence reports to several European clients, performed over 200 systematic stakeholder interviews, and identified over 100 potential customers or collaborators. Our market intelligence reports are proven to help researchers and spinouts in discussions with potential partners, investors or stakeholders. For each new project, we will match you with one of our excellent experts suited to your technology domain who will give tailored recommendations and suggestions on how to take your innovation to the next level. A market intelligence project with us will increase your market readiness and strengthen your credibility with funding bodies and their evaluators, as well as investors and stakeholders, and help steer your R&D efforts towards real-world market needs.
200+
Stakeholder interviews conducted
100+
Potential customers or collaborators identified
Here is what some of our clients say
"Myrtleed Innovation assembled a specialised team for our project. Their interviews in adjacent markets uncovered valuable insights and they helped us identify concrete next steps for targeting new application areas for our technology."
Peter Hörstedt
CEO & Co-founder Arkeon Technologies
"Sometimes we need external expertise to help verify researchers' innovative solutions, and in this case, Myrtleed Innovation was a perfect fit. A quick and professional delivery with an overview of the commercial landscape and possible application areas, allowed the researcher to advance their idea further."
Uppsala University Innovation
"At Lignoflow, we are very satisfied with our collaboration with Myrtleed. We have gained valuable insights from the industry, which have helped us align our commercialisation strategy."
Dr. Ievgen Pylypchuk
CEO & Founder at Lignoflow Technologies AB, Researcher at Stockholm University
What is included in our market intelligence projects?
Dedicated expert
For all our projects, we'll match you with one of our experts suited to your technology. We are hands-on, actively challenging your market assumptions and reaching out to potential stakeholders to collect insights that can't be gathered through desktop research.
Identified stakeholders
Since our experts identify and reach out to potential stakeholders, we collect the ones that have a confirmed interest in your technology and are willing to continue the dialogue with you, ultimately enabling further collaboration.
Market insights
Our market insights come from stakeholder interviews and desktop research, collated in good faith and used on an as-is and as-available basis by us.
Value chain overview
Whilst it's good to know what industry your technology fits into, it's needed to know where in the value chain your technology fits in to base your go-to-market strategy on.
State-of-the-art / Competition
When knowing market opportunities, we analyse the current alternatives and if available what competitors exist, so that you can be better prepared going forward by knowing what your market is looking for or trying to solve.
Recommendations
Based on the market intelligence we collect, we'll give you tailored recommendations to help you forward on your commercialisation journey.