For Researchers & Innovators

Whether you want to better understand the commercial potential of your invention, find industrial consortium partners, or explore spin-out activities, we help you take the first step. Our solutions give you actionable market intelligence and develop business readiness so you can make informed decisions about your research's commercial future.

Wherever you might be, we can help.

Wherever you are on the path from lab to market, whether that is if you're just curious about commercialisation, preparing for a grant application, aspiring to create a spin-out, or have already kick-started your commercialisation journey; we can help.

You might have a scientific breakthrough and want to understand if there is a market for it. Or you might prepare for a grant application and you need help with identifying industrial consortium partners, or help with market- and business readiness insights to strengthen work packages, or simply making the application more credible and substantial. Or you might be thinking about starting a new venture or maybe you have already done so. Either way, we can help you better understand the commercial potential and strengthen your case through high-quality market intelligence and business planning activities.

How we help

Two core solutions tailored to the needs of researchers and innovators.

Market Intelligence

  • Better understand the commercial potential of your invention
  • Find potential industrial consortium partners
  • Map the competitive landscape and identify application areas
Available in Light, Base, and Plus tiers depending on scope
Learn more

Business Planning

  • Conceptualise your business idea with a structured approach
  • Strengthen business readiness for grant work packages
  • Develop an investor-ready pitch and go-to-market strategy
Structured engagement with clear milestones and deliverables
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Every research project is different

Tell us about your project and we'll put together a proposal tailored to your needs — whether it's understanding commercial potential, preparing for grants, or exploring spin-out activities.

Request a tailored proposal

What researchers say

Myrtleed did help us realise the market potential of our innovation and gave us useful recommendations on how to commercialise our research.

Dr. Zhen Zhang

Professor at Uppsala University

A way forward

Not sure where to start? A great first step is to talk to your university's technology transfer office or innovation office and mention Myrtleed Innovation. They can help coordinate how our market intelligence and business planning expertise fit into your project.

You can also reach out to us directly. We offer a free 30-minute introductory call to discuss your research and explore how we can support your commercialisation journey.

Ready to start evolving your deep tech invention into a market-ready innovation?

Get in touch with our experts today and discover how our solutions can accelerate your commercialisation journey.