Helping businesses make informed commercial decisions about products and technologies.
Myrtleed Innovation brings together technical understanding, market insight and business experience to help teams assess opportunities and plan their next steps.
Our roots in research commercialisation and deep tech inform our approach: understand the technology, speak with the market and build the commercial case around the evidence.
Our approach
- 01
Understand the technology
- 02
Speak with the market
- 03
Build the commercial case
Experience from research labs to commercial teams
I have always been drawn to the commercial side of new technology. Working as a business developer and entrepreneur in the US, UK and Sweden, alongside researchers, ventures and industry, I learned how to connect what a technology can do with what a market needs.
I founded Myrtleed Innovation to give teams focused, on-demand support with that step, from established businesses exploring new applications to early-stage ventures and research teams.
Experts who understand both the technology and the market
Our team combines hands-on experience across energy, materials, chemicals, semiconductors, quantum technology, AI and medtech. Our experts interpret the evidence we collect and give practical guidance on your commercial decisions.
Torkel Nord-Bjärneman
Founder & Full-time Expert
Energy, materials and chemical solutions, processes and inventions.
Technical depth across industries
We work with products, materials and technologies across these areas, for new and established businesses alike.
Chemicals & Materials
Advanced materials, chemical processes and their applications in industrial markets.
Green Energy
Energy generation, storage and efficiency solutions for industry and infrastructure.
Semiconductors & Photonics
Components and systems for electronics, sensing, computing and communications.
Artificial Intelligence & Big Data
Software, data and AI solutions that solve concrete operational problems.
Quantum Tech
Quantum computing, sensing and communication technologies and their early markets.
Life Science & Medtech
Medical devices, diagnostics and life science products for healthcare markets.
What's the next commercial opportunity for your product?
Tell us what you are developing or exploring. We'll discuss the questions you need answered and how we could help.
Get in touch