We help bring new products and technologies to market.
Market and business readiness solutions for teams developing new products and technologies, exploring new applications or entering new markets.
- Customer needs
- Commercial opportunities
- Prioritised next steps
“Myrtleed Innovation assembled a specialised team for our project. Their interviews in adjacent markets uncovered valuable insights and they helped us identify concrete next steps for targeting new application areas for our technology.”
Peter Hörstedt
CEO and co-founder, Arkeon Technologies
Trusted by businesses, researchers and innovation organisations
Market- & business readiness for businesses developing innovative products and technologies.
Whether you are developing an innovative component, finding applications for a material or taking a product into a new market, we help you understand the opportunity and plan your next steps. We work alongside your management, technical and commercial teams, adding focused expertise where you need it.
SMEs & Technology Ventures
Assess opportunities for new and existing products, understand customer requirements and identify potential customers and partners.
See how we help SMEs & technology venturesResearchers & Innovators
Explore applications for your research, assess commercial potential and identify relevant industry contacts.
See how we help researchersTechnology Transfer
Support your researchers and portfolio projects with independent market evidence and practical commercial guidance.
See how we help technology transfer officesGrant Projects & Consortiums
Strengthen your project's commercial foundations through market assessment and business planning.
See how we help grant projects & consortiumsTechnical understanding. Commercial perspective. Direct industry insight.
We combine an understanding of your product or technology with evidence from the people and organisations that could buy, use or work with it.
Technical & Commercial Expertise
Our experts connect technical capabilities with customer priorities, helping you assess where your product fits and what could influence adoption.
Learn more about technical & commercial expertiseMarket & Industry Intelligence
Through targeted research and conversations with prospective customers, partners and industry specialists, we investigate demand, alternatives and barriers to adoption.
Learn more about market & industry intelligenceUnderstand the opportunity. Plan your next steps.
Our solutions help you assess commercial potential and turn market evidence into a practical business plan.
Market Intelligence
- Identify promising markets, applications and customer groups.
- Understand customer needs, competing solutions and purchasing requirements.
- Receive recommendations on where to focus next.
A clearer basis for product development and market-entry decisions.
Explore market intelligenceBusiness Planning
- Develop or refine your business model and value proposition.
- Define your route to market, priorities and commercial activities.
- Strengthen your business plan and pitch with market evidence.
Turn the findings into a focused plan for your product or business.
Explore business planningOur team of on-demand deep tech experts to make sense of the data & insights we collect.
“Sometimes we need external expertise to help verify researchers' innovative solutions, and in this case, Myrtleed Innovation was a perfect fit. A quick and professional delivery with an overview of the commercial landscape and possible application areas, allowed the researcher to advance their idea further.”
Uppsala University Innovation
Frequently asked questions
What does Myrtleed Innovation do?
We help bring new products and technologies to market. Our Market Intelligence reports help you identify promising markets, applications and customer groups, and our Business Planning solution turns those findings into a focused plan for your product or business.
Who do you work with?
We work with SMEs and technology ventures, researchers and innovators, technology transfer and innovation offices, and grant projects and consortiums, such as EIC Pathfinder and EIC Transition. Whether you are launching a product, exploring a new application or entering a new market, our market and business readiness solutions help you assess the opportunity and plan your next steps.
Do you work with established businesses?
Yes. We support SMEs assessing new products, exploring additional applications for existing technologies or considering new markets. Our work can complement your existing technical and commercial teams with focused research, industry conversations and independent assessment.
We already have a business developer. How can Myrtleed help?
We work alongside your business developer on focused assignments that benefit from additional research capacity, technical expertise or an independent market perspective.
For example, you may want to assess a new application for an existing product, explore an unfamiliar customer segment or test market assumptions before investing further in development. We investigate these questions through targeted research and conversations with potential customers, partners and industry specialists.
Your business developer gains market evidence, relevant contacts and practical recommendations to support commercial decisions. We agree the scope around your team's priorities, providing support where it adds the most value.
What stages of development do you work with?
We support projects from early research through to established products. Researchers often come to us at low technology readiness levels (TRL 1 to 4), while businesses and ventures typically want to assess new applications, customer segments or markets for more mature products and technologies.
What kind of products and technologies do you work with?
We work across a wide range of areas, including energy, materials, chemicals, quantum technology, artificial intelligence, medtech and semiconductors. Our team combines technical understanding with commercial experience, so we can assess complex products and technologies with the people who could buy, use or work with them.
We are preparing for a grant application, can Myrtleed Innovation help?
We don't write grant applications. However, our Market Intelligence and Business Planning solutions provide market evidence, competitive insights and commercial plans that strengthen applications. They are equally useful during funded projects to strengthen work package results.
How do I get started?
Email or call us and tell us what you are developing or exploring. We'll discuss the questions you need answered and how we could help. You can also explore our solutions first.
What's the next commercial opportunity for your product?
Tell us what you are developing or exploring. We'll discuss the questions you need answered and how we could help.
Get in touchInsights & articles
Explore our latest thinking on deep tech commercialization, market intelligence, and innovation strategies to help you navigate the complex journey from lab to market.
Tell us what you are working on
Email or call us to discuss how we could help.
Email us
Tell us what you are developing or exploring.
Call us
Prefer to talk it through? Give us a call.
What happens next
- 1
You get in touch
Email or call us and tell us briefly what you are developing or exploring.
- 2
We get back to you
We typically reply within one to two business days.
- 3
We discuss your questions
We talk through what you are developing or exploring and how we could help.