For Ventures & Spin-Outs
You have already taken the step towards the market. Now it is about validating your market assumptions, strengthening your position, and accelerating your path to commercialisation. Myrtleed Innovation helps you test your market need hypothesis, identify market risks, refine your business model, and build a foundation that attracts partners and investors.
Business support at any stage of commercialisation.
Building a new venture based on a scientific discovery is often the official start towards research commercialisation. However, the path from lab to market can be long and is an iterative process that relies heavily on research and development (R&D). But in order to raise one's technology readiness level, one must also perform market research, business development and fundraising in parallel. In technically focused teams, these are activities that might need complementing.
At Myrtleed Innovation, we can help your venture or spin-out at any stage of commercialisation, whether it is testing your market assumptions, identifying and finding collaborators, strategic partners, or early adopters for your technology, or further strengthening your business- and investor readiness with structured market intelligence and a refined business plan and pitch deck. Our activities can also help you prepare for grant applications by strengthening your market understanding and demonstrating commercial traction, or during grant projects to support work package results.
How we help
Two core solutions designed to move you from assumptions to evidence.
Market Intelligence
- Validate market assumptions and identify application areas
- Identify strategic partners and early adopters
- Map the competitive landscape with data-driven analysis
Business Planning
- Refine your business plan and pitch deck
- Strengthen investor readiness with market evidence
- Develop a go-to-market strategy grounded in data
Example packages tailored to your needs
Our market intelligence packages provide the insights you need to validate and grow your venture.
Base
A thorough market assessment report
Contact us
For pricing options
Great for aspiring or early-stage ventures to better understand how to take their solution further in a commercial setting or in preparation for grants.
- Screening of public market data
- 7-10 stakeholder interviews
- Overview of state-of-the-art & competition
- Expert assessment & suggestions
Plus
An in-depth market validation report
Contact us
For pricing options
Great for deep tech ventures wanting to validate their proof-of-concept and gather more market insights during or in preparation for grants.
- Screening of public market data
- Refinement of solution presentation
- 12-15 targeted customer interviews
- Overview of state-of-the-art & competition
- Expert assessment & suggestions
Selection criteria applies.
What our clients say
Myrtleed Innovation assembled a specialised team for our project. Their interviews in adjacent markets uncovered valuable insights and they helped us identify concrete next steps for targeting new application areas for our technology.
Peter Hörstedt
CEO & Co-founder, Arkeon Technologies