Question 1

We are preparing for a grant application — can Myrtleed Innovation help?

Accepted Answer

We don't write or advise on how to write grant applications. However, our Market Intelligence reports provide the market, industry, and competitive data that funders typically require, and our Business Planning solution strengthens your business readiness and development activities. These solutions are useful when preparing for grant applications, during grant projects to strengthen work package results, or simply at any stage of your commercialisation journey.

Question 2

What technology readiness levels (TRL) do you work with?

Accepted Answer

Myrtleed Innovation works at the earliest stages of research and new technology commercialisation. The technologies we support are often somewhere in the range of TRL 1–4. We can also support more mature deep tech ventures with technologies at higher technology readiness levels.

Question 3

How long does it typically take to complete an intelligence report?

Accepted Answer

The timeline varies depending on the package and scope of the project. A Light market screen report typically takes 2–3 weeks, while our more comprehensive Base and Plus reports may take 6–8 weeks to complete due to the extensive research and stakeholder interviews involved.

Question 4

What kind of technologies do you work with?

Accepted Answer

We work with a wide range of deep tech areas including energy, materials, chemicals, quantum technology, artificial intelligence, medtech, and semiconductors. Our team has expertise in commercialising complex scientific innovations across multiple industries.

Question 5

How do your intelligence reports differ from typical market research?

Accepted Answer

Our intelligence reports go beyond generic market research. They include focused stakeholder interviews with potential customers and industry experts, deep technical understanding of your innovation, and custom recommendations specifically for deep tech commercialisation.

Question 6

How does a typical project work?

Accepted Answer

Every project begins with an initial briefing where we learn about your technology, goals, and target areas. From there, our team conducts desk research and stakeholder interviews tailored to the chosen package. We compile our findings into a comprehensive intelligence report and present the results to you, including actionable recommendations for next steps.

Question 7

What is the relationship between Market Intelligence and Business Planning?

Accepted Answer

Market Intelligence is the foundation — it maps out your market landscape, competition, and commercial opportunities. Business Planning builds on those insights and helps you develop a go-to-market strategy, business model, and investor-ready materials. Business Planning is available as an add-on once a Market Intelligence report has been completed.

Question 8

Can you support EU research & innovation consortiums (e.g. EIC Pathfinder, EIC Transition)?

Accepted Answer

Yes. We regularly support work packages related to market validation, commercialisation strategy, and business development within Horizon Europe projects. Whether you are coordinating an EIC Pathfinder or Transition project, we can deliver the commercial intelligence your consortium needs to satisfy deliverables and strengthen exploitation plans.

Question 9

How do you work with innovation offices and technology transfer offices?

Accepted Answer

We partner with university innovation offices and TTOs to support their researchers and students. Typically, the office engages us on behalf of a research team, and we deliver intelligence reports and business planning that complement the office's own advisory services.

Question 10

Can we use grant money to pay for your services?

Accepted Answer

It depends on the grant and your project plan. For research commercialisation-oriented grants — such as EIC Pathfinder, EIC Transition, Energimyndigheten's Utveckla en affärsidé, or Vinnova's Innovativa Startups — it is often permitted to hire external business experts for tasks like market validation or business planning. Always check the specific grant's terms and conditions.

Question 11

Do you work with international clients?

Accepted Answer

Yes, we work with clients globally. Our team has experience in international markets across Europe, North America, and beyond, allowing us to provide valuable insights regardless of your location or target market.

Question 12

Do you sign NDAs to protect our intellectual property?

Accepted Answer

Yes, we always sign NDAs before discussing any confidential details about your technology or innovation. We understand the sensitivity of early-stage deep tech inventions and take intellectual property protection very seriously.