Cookie Policy

Last updated: October 15, 2024

What are cookies?

Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements. They are used to remember your preferences, to understand how you use our website, and to personalize your experience.

Cookies we use

Our website uses the following types of cookies:

  • Essential cookies: These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. One example is the cookie that remembers your sidebar state preferences.
  • Analytical/performance cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works.
  • Advertising and tracking cookies: These cookies track your browsing habits to enable us to show advertising relevant to you, both on our website and via LinkedIn. This includes LinkedIn Insight Tag cookies, which help us measure the effectiveness of our campaigns and understand how visitors interact with our site after seeing our ads on LinkedIn.

How we use cookies

We use cookies in several ways, including:

  • Storing your preferences and settings to enhance your browsing experience
  • Remembering if you've been to the site before so that you remain logged in
  • Understanding how you use our website through analytics
  • Delivering and measuring advertising, such as through LinkedIn

LinkedIn Insight Tag and third-party cookies

Our website uses the LinkedIn Insight Tag, which is a piece of lightweight JavaScript code that allows us to track conversions, retarget website visitors, and gain additional insights about how users interact with our LinkedIn advertisements. The LinkedIn Insight Tag sets LinkedIn cookies in your browser, which collect data such as your IP address, device and browser characteristics, timestamp, and page events (such as page views). This information is encrypted by LinkedIn and does not identify you directly to us, but may be used by LinkedIn for advertising and analytics purposes according to their own privacy policies.

You can find more information about how LinkedIn uses cookies and how to opt out in LinkedIn's Cookie Policy and LinkedIn's Privacy Policy.

Specific cookies we use

The specific cookies used by our website include:

  • sidebar:state - This cookie remembers whether you prefer the sidebar to be expanded or collapsed. It expires after 7 days.
  • cookie-consent - This cookie remembers that you've accepted our cookie policy so we don't show you the banner again. It expires after 365 days.
  • LinkedIn Insight Tag cookies - Set by LinkedIn for analytics and advertising purposes. These cookies may include li_fat_id, li_sugr, UserMatchHistory, lidc, and bcookie. Their expiration varies (typically from a session to up to 2 years). For the most up-to-date information on LinkedIn cookies, please refer to LinkedIn's Cookie Policy.

Managing cookies

Most web browsers allow you to manage your cookie preferences. You can:

  • Delete cookies from your device
  • Block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies
  • Set your browser to notify you when you receive a cookie

Please note that if you limit the ability of websites to set cookies, you may worsen your overall user experience, as it will no longer be personalized to you. It may also stop you from saving customized settings. Blocking third-party cookies may also opt you out of certain advertising features, such as those provided via LinkedIn.

Changes to our cookie policy

Any changes we may make to our cookie policy in the future will be posted on this page. Please check back frequently to see any updates or changes.

Contact us

If you have any questions about this cookie policy, please contact us at:

Email: hello@myrtleed.com
Myrtleed Innovation AB
Kivra: 559425-6348
106 31 Stockholm
SWEDEN