For Technology Transfer & Innovation Offices
Complement your existing innovation support with data-driven market intelligence and business readiness insights for your researchers, students, and spin-out projects. Myrtleed Innovation offers straight-forward packages, quick delivery, and actionable insights that strengthen your portfolio's path to market.
We can complement your commercialisation support.
At Myrtleed Innovation we know that technology transfer and innovation offices have to manage a wide range of intellectual property with different paths to market. Whilst you support your researchers, students and spin-out projects, we can support you with data-driven market intelligence and business readiness insights that help your projects take the next step. Our complementary activities can help your portfolio projects prepare for national and/or EU grants, support patenting activities, or simply become a foundation for any spin-out or licencing ambitions you have for the project.
How we help
Two core solutions tailored to the needs of technology transfer and innovation offices.
Market Intelligence
- Overview of commercial landscape and application areas
- Stakeholder interviews and competitive analysis
- Expert assessment and actionable recommendations
Business Planning
- Help spin-out projects conceptualise their business model
- Strengthen commercial readiness for grants and investors
- Go-to-market strategy and value proposition development
Straight-forward packages designed for different TRLs
Our market intelligence packages are designed to provide the insights you need at every stage of your deep tech journey.
Light
A quick market screen report
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For pricing options
Great for researchers/inventors curious about commercialisation or in preparation for national funding or EU grants such as EIC Pathfinder.
- Screening of public market data
- 3-5 stakeholder interviews
- Overview of state-of-the-art
- Expert assessment & suggestions
Base
A thorough market assessment report
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For pricing options
Great for aspiring or early-stage ventures to better understand how to take their solution further in a commercial setting or in preparation for grants.
- Screening of public market data
- 7-10 stakeholder interviews
- Overview of state-of-the-art & competition
- Expert assessment & suggestions
Plus
An in-depth market validation report
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Great for deep tech ventures wanting to validate their proof-of-concept and gather more market insights during or in preparation for grants.
- Screening of public market data
- Refinement of solution presentation
- 12-15 targeted customer interviews
- Overview of state-of-the-art & competition
- Expert assessment & suggestions
Selection criteria applies.
Trusted by innovation offices
Sometimes we need external expertise to help verify researchers' innovative solutions, and in this case, Myrtleed Innovation was a perfect fit. A quick and professional delivery with an overview of the commercial landscape and possible application areas, allowed the researcher to advance their idea further.
Uppsala University Innovation