Business planning for research and innovation
For many technology-focused ventures, teams and consortiums, it can be difficult to know where to start when it comes to business development as the commercial viability is often based on scientific results and concepts, relying heavily on continuous research and development (R&D). However, business planning and development activities are crucial when applying to, or during, grant projects, and/or raising capital from investors. By first gathering market intelligence, Myrtleed Innovation's experts will help you plan credible and feasible activities and objectives for business development and produce a tailored business plan that will support your commercialisation journey ahead.
Founder & CEO
What is a business planning project?
When engaging Myrtleed Innovation in a business planning project, our main goal is developing your business readiness. The project will result in a tailored business plan that is built on top of the market intelligence report produced in the first stage of the project and will be accompanied with a go-to-market strategy including credible and feasible objectives, activities and KPIs for further business development. A business planning project with Myrtleed Innovation serves many purposes: such as in preparation for a grant application, to kick-start a new venture, as part of a grant project, or simply strengthening your current venture's business plan and activities.
Why business planning & development?
Business development activities for research and innovative technologies are often set aside as a secondary activity in comparison to R&D and technical advancement. However, continuous R&D requires money, and to raise money (whether it is through grants or investors), planning for and performing business development activities are crucial. This is because a credible and well-formulated plan and vision for how the technology fits into the world commercially, is a pre-requisite for many grants, such as the EIC Transition for example, as well as for serious investors to consider investing in your possible new venture. Not only that, but business development is also just as important for your R&D activities, as it can help identify and attract the right collaborators and partners that are needed to validate the technology. Of course, all of this is an iterative process. Your business plan will start as a work-in-progress at the earliest stages of technology development and gradually take form or be adjusted as your technology readiness level (TRL) increases. But the key is to start earlier rather than later – the earlier you start thinking about your innovation from a business perspective, the better your chances of success will be.
Why Myrtleed Innovation?
Myrtleed Innovation is an established and leading actor within business planning, support and development for research and innovation at early stages of their commercialisation journey, specialising in supporting researchers, universities, spinouts, and European research and innovation consortiums, with these types of activities. Whilst we don't write applications for you or work as project managers for consortiums, our business planning and development activities can be used in preparation for grant applications, during grant projects, or simply as an extension to your venture's technical team. Our efforts have supported technical teams in discussions with potential partners, investors or stakeholders and helped develop business readiness.
Here is what some of our clients say
"The clear and structured business intelligence report and pitch was very easy to follow. It definitely has jump-started my work by understanding the staggering potential covering a multitude of options. They have proven to be vital in discussions with customers, collaborators, and investors."
Edward Blomstrand
CEO of AmmoniQ Solutions AB
"We were very satisfied with hiring Myrtleed. They were very accommodating in our interactions and performed thorough work that generated many good opportunities for us. It felt like they went the extra mile!"
Dr. Maria Karlsson
Founder at Bright Materia AB
"Myrtleed Innovation assembled a specialised team for our project. Their interviews in adjacent markets uncovered valuable insights and they helped us identify concrete next steps for targeting new application areas for our technology."
Peter Hörstedt
CEO & Co-founder Arkeon Technologies
What is included in our business planning projects?
Dedicated expert
We'll always match you with one of our experts best suited to your innovation's technology domain. Our experts will base their business judgement on the available market intelligence and their own expertise.
Business plan
The business plan will be the core of these projects, including a go-to-market strategy with credible and feasible business development activities to be performed. Depending on your technology readiness level and depth of the available market insights, the plan and future activities will be tailored around your current situation.
Market Intelligence
As a requirement for us to perform business planning, we first need to produce a market intelligence report, including possible stakeholder, key market info, etc., that will serve as the foundation. (read more here)
Recommendations & Guidance
As always, all our solutions include expert assessment and advice on how you can take your innovation further in a commercial setting.