Applying for the Swedish Innovation Agency's Innovative Startups Grant?
Turn your innovation into a commercial success with expert support from Myrtleed Innovation.
The Swedish Innovation Agency (Vinnova) has launched an exciting opportunity for innovative startups: Innovativa Startups 2025. This grant is designed to help Swedish, technology-based startups test and validate their novel ideas in the market, and accelerate their journey toward commercial success.
The program targets early-stage, innovative SMEs that are less than 10 years old, have under 10 employees, and annual revenue up to 10 MSEK. Each project can receive up to 500,000 SEK in funding.
Typical activities funded include market validation to confirm the commercial potential of your innovation, customer and stakeholder interviews, business model development, and more.
How Myrtleed Innovation can help you succeed
At Myrtleed Innovation, we work closely with ambitious startups to translate technical breakthroughs into real commercial traction. Our services are tailored to help you maximize the value of your Vinnova-funded project.
Here's how we can help during your project:
Pre-Application Support
Although our core work is supporting your project once funding is granted, we can offer guidance in the application process:
- Brief review of the business/market validation strategy in your draft application.
- Strategic suggestions to ensure alignment with Vinnova's expectations.
Please note: We do not write grant applications or work on success-fee basis.
Tip: Mentioning Myrtleed Innovation as your business validation partner can help demonstrate to Vinnova that your project is committed to market success.
Our Services During Your Funded Project
Once your project is funded, we provide market and business intelligence support to help you validate and strengthen the commercial potential of your innovation:
Market Validation & Customer Discovery
We help you plan and execute effective market validation, including customer and stakeholder interviews, competitor and opportunity analysis, and value proposition testing.
Business Model Development
Together we identify scalable business models, map out critical resources, and craft a business plan ready for further growth or funding.
Strategic Commercial Planning
We support your go-to-market thinking, partner strategy, and provide actionable insights to maximize the impact of your project outcomes.
Frequently asked questions about the grant
Answers to common questions about Vinnova's Innovative Startups program and how our expert support can help you succeed.
Disclaimer:
The information provided about Vinnova's Innovative Startups 2025 grant is based on our understanding as of May 2025. For the latest eligibility criteria, requirements, and deadlines, always refer to the official Vinnova website and consult their representatives.
Note: Myrtleed Innovation is not affiliated with Vinnova or the grant program. We offer independent advisory services to help startups maximize their chances of success.
Ready to get started?
If you're considering Vinnova's Innovative Startups grant, or have a project you believe fits, get in touch now. The application deadline is August 26, 2025, but real preparation starts today.
Book a meeting with Torkel Nord Bjärneman, CEO at Myrtleed Innovation, and let's discuss how we can support your journey.